We bring you a range of resources to help you learn the world of sake.

When enjoying alcohol, one thing you can't avoid is the topic of pairing. Of course, you can enjoy alcohol on its own, but by pairing it with food, the food and alcohol can take on a whole new flavor, making it even more enjoyable. However, while most of us enjoy drinking alcohol with food, we probably don't give much thought to pairing it with food. I think the reason for this is that many people have a preconceived notion that pairing is difficult, mainly due to the influen

I think the first thing that a beginner to sake faces when they start to become interested in sake is not knowing which sake to buy. And when that happens, the important thing is to buy it at a good price, so today I would like to explain some tips for buying good-value sake. What is a bargain anyway? First of all, when do we feel like we're getting a good deal? That's when the "actual value felt" exceeds the "expectation." For example, when you eat at a restaurant with an in

The more you know about sake, the deeper it becomes. And the more you know about it, the more knowledge and information you can gain to make drinking sake even more enjoyable. So, I would like to introduce some recommended ways to learn about sake for those who are starting to become interested in it, based on my own opinion and bias. This list is a selection of methods that I or people I trust have used myself, and which are fun, easy to use, and easy to understand for begin

The liquor stores introduced here are only those that we have actually spoken to or visited and judged to meet the criteria of a good liquor store. We will be updating the list from now on, so if you have any recommended liquor stores, please let us know! (Note: The list is in alphabetical order) conditions ・Products that pursue deliciousness account for more than 80% of the total number of products ・Sake-loving staff can explain the features of the product and recommended wa

In my previous article , I explained the benefits of visiting a liquor store, so for those of you who are thinking about visiting a liquor store, I would like to give you some more specific tips on how to enjoy visiting a liquor store! Let's talk to the store clerk Liquor stores are often small, so first check the store and system, and if you can speak to the staff, say hello. "This is my first time at this restaurant, and I'm new to sake. Can you teach me a bit?" Let's talk

Do you drink sake? According to the National Tax Agency , sake (Japanese sake) made up just 5% of all alcohol consumed in fiscal year 2020 (April 2019 to March 2020). Since this is based on quantity, even taking into account that beer, chuhai, and highballs, which make up the majority of alcohol, are consumed in larger quantities at one time, the reality is that sake is hardly being consumed at all. However, having lived abroad for a long time, I feel that this is a huge wast

The saying goes, "If you love something, you will become good at it." This shows the importance of loving something, because if you love it, you will continue doing it and eventually become good at it. If we apply this to sake, and consider that being a good sake drinker means being able to enjoy sake at a high level, then liking it is probably the most important thing to be able to enjoy sake . And since beginners to sake naturally don't know how to enjoy it, the current sit

Have you ever used a liquor store? There is a vague image that it is difficult to enter, and many people have never even considered it as an option for a place to buy alcohol. I myself had hardly ever been to a liquor store until I was in my mid-30s. However, after I became interested in sake, I bravely went into a liquor store and became completely hooked on it. At the time, I thought , "I wish I had started buying alcohol at a liquor store sooner..." After that, I visited m

When you want to try sake, the first thing you'll encounter is choosing a product. And I think the difficulty of choosing a product is one of the main reasons why sake is not being consumed . This is because beginners often fall into a negative spiral of not knowing which one to buy → buying one anyway → not tasting very good → not drinking it . And when it comes to sake, one of the reasons for this high hurdle is probably the fact that many of the technical terms written in

When you hear the word "Sake," what comes to your mind? Party drink (Sake Bomb, Beer Pong) that you have tried at college? Fancy drinks served at Sushi restaurants? For most people, Sake is probably something new and foreign but not sure what exactly it is and "nice" if I can try someday. Here, I would like to explain why you "should" try Sake and hopefully after reading the article, you are going to put "Sake" in your todo list because I believe you are missing out a lot by