Nobuhiko Sugimoto

Nobuhiko, President of Masuhiro Co., has a mission to “connect breweries with customers.” He is committed to honoring the dedication and stories behind each sake, ensuring customers enjoy the full beauty of these carefully crafted drinks. Captivated by the charm of shochu even before its popularity surged, he co-founded a study group on authentic shochu and created the specialty brand, En.

In an industry filled with famous shochu and popular sake, Sugiyama-san focuses on introducing customers to lesser-known selections and personally tailored recommendations. Respecting each brewery’s intentions, he sells premium items at standard prices, ensuring fair and transparent pricing for customers.

At his shop near Kappabashi Tool Street, Sugiyama offers exclusive items not available online due to limited supply, inviting customers to explore these selections in-store. Driven by a desire to foster connections, or en, he bridges the passion of breweries with customers, helping each person discover the artistry of authentic Japanese sake and shochu.